Why would I say that? I’m a big fan of email newsletters. I manage them for my clients and I have my own newsletter as well. So why might you not want an email newsletter?

I had a conversation the other week with a longtime client. He was looking to send newsletters to his clients and was asking me to setup and manage that for him. I wanted to understand his needs so we had a call to discuss that. I ended by advising him NOT to setup a newsletter.

I had a call the other week with a longtime client. He was looking to send newsletters to his clients and was asking me to setup and manage that for him. I wanted to understand his needs so we had a call to discuss that. I ended by advising him NOT to setup a newsletter.

Many organizations benefit from an email newsletter. But for this client it didn’t make sense. He’s planning to send one newsletter each year to his full client list. And then he’s planning a handful of newsletters per year to subsets of his list.

There are advantages to having an email newsletter sending tool like Campaign Monitor or MailChimp. You can easily manage your list, see who has opened your emails, send beautifully designed messages, and send to large numbers of people with a single click. But all of this requires setup to start, work to write and send individual newsletters, and there may be monthly fees for the newsletter service.

Based on the size of his list and the frequency of sending, it doesn’t make sense for my client to use a newsletter sending service. We determined that he could do everything he needed with his regular email account and email software. I provided some guidance on how to do that using his particular email software.

Wondering about the right solution for you? Let’s talk and I’ll help you understand what’s involved and what’s the best option for you.

Photo credit: Melinda Gimpel

 

Posted under Communication, General

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