Client
Commercial Funding Group – providing leasing and financing across North America since 1981
Client since
2018
Brief
- Site redesign to update look and better communicate services
- Online lease calculators
- Online application forms
Challenges
- Old site had a dated look and was not mobile friendly
- The original copy was stiff and overly formal
- Outdated content – e.g. press releases, inventory
Solutions
- Worked with Anne of Banyan and Finch to develop strategy and friendly, engaging copy
- Custom coded interactivity – multiple leasing calculators
- Created online application forms and later migrated to DocuSign for improved workflow and digital signing of documents
“I appreciate working with you and I really like the site; it’s like you read my mind.”
– Michael Maurer, Commercial Funding Group